Greer Abrahams

Brand Architect & Marketing Strategist

True strategic autonomy lives in industry-agnostic systems: frameworks built independent of legacy constraints, scalable and resilient to the pressures of any market.

Cape Town, South Africa 073 882 6622 greer@endemic.info linkedin.com/in/gcabrahams mywork.endemic.info
GA

Executive Profile

A decade of high-stakes brand and communication strategy, now amplified by AI-driven production. I bridge complex strategic frameworks and precision execution, working across industries because the core discipline is universal: understand the business, decode the audience, and build communication systems that perform under pressure. I don’t just architect the strategy; I build the ecosystem and deliver the output.

10+
Years in brand & marketing comms
130
Clubs managed for CX strategy
8
Provinces in national crisis ops
500+
Personnel coordinated in real time

Strategic Consulting & Agency Engagement

Digital Marketing Strategist · The Trust Gap 2026 – Present
  • Strategic advisory: External lead strategist bridging business objectives and digital execution for high-profile clients.
  • UCT Graduate School of Business: Partnering with UCT GSB to drive strategic marketing initiatives and campaign implementation.
  • Lodges of Botswana & Footsteps in Africa: Digital oversight and marketing orchestration for premium tourism brands, aligning digital presence with high-end experiential offering.
  • Project lead, Koncept Kreative & Endemic: Spearheading end-to-end design, UX architecture and deployment of modular, AI-integrated brand platforms built from the ground up.
  • Proof point: One complete visual identity and campaign system built from first principles in a single session.

Professional Experience

Communication Specialist & CX Manager · Virgin Active (SA, Botswana, Namibia) 2025 – 2026
  • CX custodian: Single point of contact for Customer Experience across 130 clubs.
  • Stakeholder liaison: Managed stakeholders from national management to individual club managers.
  • Proactive operations: Executed member communication strategies, reporting directly to the Head of Department.
  • Data-driven messaging: Owned the operational calendar, ensuring segmented messages reached the correct databases.
Group Online Reputation Manager · Mweb & Webafrica (Merger) 2024 – 2025
  • Strategy: Led brand-voice architecture for two competing ISPs through a high-stakes merger, holding distinct identities across shared channels.
  • Operations: Executed full-scale system migrations to Sprout Social, rebuilding automation and workflows from scratch.
  • Proof point: 12 team members led through full-scale system migrations.
Brand Manager, Social Media · Mweb 2022 – 2024
  • Innovation: Spearheaded a shift to Qualtrics Social Connect, establishing the company’s first automated response and brand-voice framework.
  • Business intelligence: Translated social sentiment into actionable reports for Operations and CX leadership.
National Social Media Specialist · Working on Fire (Government / EPWP) 2021 – 2022
  • Crisis communication: Served in the national Incident Command Centre for COVID-19, ensuring protocol compliance for 500+ personnel.
  • Operational scale: Coordinated national emergency reporting across eight provinces, managing complex communication for international deployments.

Credentials & Technical Foundation

Education & Qualifications

BA Corporate Communication (Distinction) · The Open University London, via Varsity College2016
Higher Certificate in Business Practice & Principles · Varsity College2013
Social Media Certificate · University of Cape Town, via GetSmarter2018
Advanced Diploma in Digital Marketing · Digital School of Marketing, 19 modules completed2025
N6 Certificate in Financial Management · False Bay College2006

AI orchestration: Advanced prompt architecture and content scaling for consistency and executive-level output.

Strategic architecture: Brand positioning and cross-platform performance ecosystems. 90-day market-entry strategy delivered for a B2B global brand.

Platform mastery

Meta Business Suite Sprout Social Meltwater Brandwatch Braze Qualtrics Social Connect WordPress Freshdesk GitHub Asana Google Analytics Search Console MS Office Google Workspace

Professional References

Karin O’Donoghue
Head of Marketing
Mweb & Webafrica
082 424 8186 karininsa@gmail.com
Linton Rensburg
Communication Manager
Working on Fire
082 508 0990 linton.rensburg@wofire.co.za
Somi Emma-Iwohu
Digital Marketing Specialist
Mweb
084 070 5657 sohmmey@gmail.com